Role of AI in enhancing customer engagement, loyalty and loyalty programme performance
author
Menidjel, Choukri
Hollebeek, Linda Desiree
Leppiman, Anu
Riivits-Arkonsuo, Iivi
statement of authorship
Choukri Menidiel, Linda D. Hollebeek, Anu Leppiman and Iivi Riivits-Arkonsuo
source
Handbook of Research on Customer Loyalty
location of publication
London
publisher
Edward Elgar
year of publication
2022
pages
p. 316-331
series
Research Handbooks in Business and Management series
url
https://doi.org/10.4337/9781800371637.00032
subject term
kliendid
kaasamine
lojaalsus
lojaalsusprogrammid
ISBN
978-1-80037-162-0
scientific publication
teaduspublikatsioon
classifier
3.1
TTÜ department
ärikorralduse instituut
language
inglise
Uurimisrühm
Marketing research group