Exploring a customer engagement spillover effect on social media: the moderating role of customer conscientiousness
author
Hollebeek, Linda Desiree
Kulikovskaja, Viktorija
Hubert, Marco
Grunert, Klaus G.
statement of authorship
Linda D. Hollebeek, Viktorija Kulikovskaja, Marco Hubert, Klaus G. Grunert Internet Research
source
Internet research
publisher
Emerald Publishing Limited
journal volume number month
vol. 33, 4
year of publication
2023
pages
p. 1573-1596
url
https://doi.org/10.1108/INTR-08-2021-0619
subject term
kliendid
sotsiaalmeedia
kohusetunne
küsitlused
arvamusuuringud
keyword
customer engagement
spillover effects
social media
conscientiousness
experiment
survey research
ISSN
1066-2243
notes
Bibliogr.: 80 ref
scientific publication
teaduspublikatsioon
classifier
1.1
Scopus
Journal metrics at Scopus
Article at Scopus
WOS
Journal metrics at WOS
Article at WOS
category (general)
Earth and planetary sciences
en
Maa- ja planeediteadused
et
category (sub)
Earth and planetary sciences. Paleontology
en
Maa- ja planeediteadused. Paleontoloogia
et
kvartiil
Q3
TTÜ department
ärikorralduse instituut
language
inglise