Experience marketing : conceptual insights and the difference from experiential marketing
author
Leppiman, Anu
Same, Siiri
statement of authorship
Anu Leppiman and Siiri Same
source
University-business cooperation Tallinn 2011
location of publication
Berlin
publisher
Berliner Wissenschafts-Verlag
year of publication
2011
pages
p. 240-258 : ill
series
Regional business and socio-economic development ; Bd. 5
subject term
elamusturundus
turundus
erinevus
ISBN
978-3-8305-3011-4
notes
Bibliogr. p. 255-258
language
inglise