The motives of chocolate consumption among Estonians and Russians in Estonian market
author
Pjatakova, Liia
Parts, Oliver
statement of authorship
Liia Pjatakova, Oliver Parts
source
21st International Scientific Conference Smart and Efficient Economy : Preparation for the Future Innovative Economy : proceeding of selected papers : May 19-20, 2016, Brno, Czech Republic
location of publication
Brno
publisher
Brno University of Technology
year of publication
2016
pages
p. 206-211 : ill
url
http://www.icem.lt/public/icem/ICEM_2016_selected%20papers.pdf
subject term
šokolaad
tarbimine
tarbijakäitumine
tarbimisharjumused
tarbijauuringud
eestlased
venelased
subject of location
Eesti
keyword
chocolate purchase motives
needs
McGuire
Estonians
Russians
ISBN
978-80-214-5413-2
notes
Bibliogr. p. 211
TTÜ department
ärikorralduse instituut
language
inglise