The role of cosmopolitanism in consumer ethnocentrism, knowledge of brand origins and foreign purchase behaviour
author
Parts, Oliver
Vida, Irena
Vihalem, Ann
statement of authorship
Oliver Parts, Irena Vida and Ann Vihalem
source
University-business cooperation Tallinn 2011
location of publication
Berlin
publisher
Berliner Wissenschafts-Verlag
year of publication
2011
pages
p. 259-276 : ill
series
Regional business and socio-economic development ; Bd. 5
subject term
tarbijad
tarbijakäitumine
tarbimisvalik
brändid
kosmopolitism
etnotsentrism
ISBN
978-3-8305-3011-4
notes
Bibliogr. p. 273-276
language
inglise