Design management and branding for SMEs : experiences from the DesignSHIP project
author
Hack, Achim
Prause, Gunnar Klaus
Maknyte, Laima
statement of authorship
Achim Hack, Gunnar Prause and Laima Maknyte
source
European integration and Baltic Sea region studies : university-business partnership through the Triple Helix Approach ; Vol. II
location of publication
Berlin
publisher
Berliner Wissenschafts-Verlag
year of publication
2012
pages
p. 129-148 : ill
series
Regional business and socio-economic development ; Bd. 6
url
https://www.researchgate.net/publication/316924339_Design_Management_and_Branding_for_SMEs_Experiences_from_the_DesignSHIP
subject term
väikeettevõtted
keskmise suurusega ettevõtted
disainijuhtimine
brändimine
keyword
design management
brand
branding
business strategy
ISBN
978-3-8305-3028-2
notes
Bibliogr. p. 147-148
TalTech department
ärikorralduse instituut
language
inglise