Shaping customer brand loyalty during the pandemic : The role of brand credibility, value congruence, experience, identification, and engagement
author
Vo-Thanh, Tan
Ramkissoon, Haywantee
statement of authorship
Raouf Ahmad Rather, Linda D. Hollebeek, Tan VO-THANH, Haywantee Ramkissoon, Anu Leppiman, Dale Smith
publisher
journal volume number month
vol. 21, 5
year of publication
pages
p. 1175-1189
ISSN
1479-1838
1472-0817
Open Access
Open Access
scientific publication
teaduspublikatsioon
language
inglise
classifier
kvartiil
category (general)
category (sub)
TTÜ department
Reserch Group
Rather, R. A., Hollebeek, L. D., Vo-Thanh, T., Ramkissoon, H., Leppiman, A., Smith, D. Shaping customer brand loyalty during the pandemic : The role of brand credibility, value congruence, experience, identification, and engagement // Journal of Consumer Behaviour (2022) vol. 21, 5, p. 1175-1189.