Visitors' destination brand engagement's effect on co-creation : an empirical study
author
statement of authorship
By Raouf Ahmad Rather, Linda Hollebeek, Dale L.G. Smith, Jana Kukk, Mojtaba Ghasemi
source
The Routledge Companion to Corporate Branding
location of publication
London
publisher
year of publication
pages
17 p
subject term
ISBN
9781003035749
scientific publication
teaduspublikatsioon
classifier
TTÜ department
language
inglise
Uurimisrühm
Rather, R., Hollebeek, L., Smith, D., Kukk, J., Ghasemi, M. Visitors' destination brand engagement's effect on co-creation : an empirical study // The Routledge Companion to Corporate Branding. London : Routledge, 2022. 17 p.