The betrayal puzzle : unraveling the connection between inauthenticity, corporate wrongdoing and brand betrayal with avoidance and reparation
author
Ittefaq, Huma
Akhtar, Naeem
Siddiqi, Umar Iqbal
Islam, Tahir
Kuzior, Aleksandra
statement of authorship
Huma Ittefaq, Naeem Akhtar, Umar Iqbal Siddiqi, Tahir Islam, Aleksandra Kuzior
source
Journal of retailing and consumer services
publisher
Elsevier
journal volume number month
vol. 76
year of publication
2024
pages
art. 103597
url
https://doi.org/10.1016/j.jretconser.2023.103597
subject term
brändid
autentsus
hüvitised
ärieetika
tarbijakäitumine
keyword
brand betrayal
brand avoidance
reparation
brand inauthenticity
rumination
corporate wrongdoing
ISSN
1873-1384
scientific publication
teaduspublikatsioon
classifier
1.1
TalTech department
ärikorralduse instituut
language
inglise