Effective optimization of billboard ads based on CDR data leverage
author
Semassel, Imed Eddine
Ben Yahia, Sadok
statement of authorship
Imed Eddine Semassel, Sadok Ben Yahia
source
Journal of Telecommunications and the Digital Economy
publisher
Telecommunications Association Inc.
journal volume number month
Vol. 10, 2
year of publication
2022
pages
p. 76-95
url
https://doi.org/10.18080/jtde.v10n2.527
subject term
reklaam
andmed
telefonikõned
mobiiltelefonid
keyword
billboards
call detail records
outdoor advertising
rating scores
ISSN
2203-1693
notes
Bibliogr.: 26 ref
Open Access
Open Access
scientific publication
teaduspublikatsioon
classifier
1.1
Scopus
https://www.scopus.com/sourceid/21100795207
https://www.scopus.com/record/display.uri?eid=2-s2.0-85134368696&origin=resultslist&sort=plf-f&src=s&sid=77568ed28944046cd84a4c996cd6fd6c&sot=b&sdt=b&s=TITLE-ABS-KEY%28%22based+on+cdr+data+leverage%22%29&sl=31&sessionSearchId=77568ed28944046cd84a4c996cd6fd6c&relpos=0
category (general)
Social sciences
Sotsiaalteadused
Engineering
Tehnika
Business, management and accounting
Äri, juhtimine ja raamatupidamine
Computer science
Arvutiteadus
category (sub)
Social sciences. Communication
Sotsiaalteadused. Suhtlemine
Engineering. Media technology
Tehnika. Meediatehnoloogia
Business, management and accounting. Management of technology and innovation
Äri, juhtimine ja raamatupidamine. Tehnoloogia ja innovatsiooni juhtimine
Computer science. Computer science applications
Arvutiteadus. Arvutiteaduse rakendused
Computer science. Computer networks and communications
Arvutiteadus. Arvutivõrgud ja side
quartile
Q3
TalTech department
tarkvarateaduse instituut
language
inglise
Reserch Group
Data science group