Understanding experience marketing : conceptual insights and differences from experiential marketing [Electronic resource]
author
statement of authorship
Siiri Same
source
The 11th International Marketing Trends Conference Proceedings
location of publication
Venice
publisher
year of publication
pages
p. 1-23 [CD-ROM]
conference name, date
The 11th International Marketing Trends Conference, 19-21 January, 2012
conference location
Venice, Italy
subject term
ISBN
978-2-9532811-3-2 (CD-ROM)
language
inglise
Same, S. Understanding experience marketing : conceptual insights and differences from experiential marketing [Electronic resource] // The 11th International Marketing Trends Conference Proceedings. Venice : Marketing Trends Association, 2012. p. 1-23 [CD-ROM].