Co-creation of intangible brand assets : an integrative S-D logicorganic view of brand-based conceptual framework
author
Saha, Victor
Venkatesh, Mani
Goyal, Praveen
Hollebeek, Linda Desiree
statement of authorship
Victor Saha, Venkatesh Mani, Praveen Goyal, and Linda D. Hollebeek
source
Research Handbook on Brand Co-creation : Theory, Practice, and Ethical Implications
publisher
Edward Elgar Publishing
year of publication
2022
pages
p. 80-89
url
https://doi.org/10.4337/9781839105425
subject term
brändid
brändimine
ISBN
978-1-83910-541-8
scientific publication
teaduspublikatsioon
classifier
3.1
TTÜ department
ärikorralduse instituut
language
inglise