Experiential marketing for tourism destinations
author
Rather, Raouf Ahmad
Hollebeek, Linda Desiree
statement of authorship
Raouf Ahmad Rather, Linda D. Hollebeek
source
The Routledge Handbook of Tourism Experience Management and Marketing
location of publication
London
publisher
Routledge
year of publication
2020
pages
12 p
url
https://doi.org/10.4324/9780429203916
subject term
turundus
ühiskond
turism
ISBN
9780429203916
TalTech department
ärikorralduse instituut
language
inglise
Reserch Group
Marketing research group