Cocreated brand value : theoretical model and propositions
author
Hollebeek, Linda Desiree
Clark, Moira K.
Hammedi, Wafa
Arvola, Rene
statement of authorship
Linda D. Hollebeek, Moira K. Clark, Wafa Hammedi & René Arvola
source
Journal of Brand Management
publisher
Palgrave Macmillan
journal volume number month
vol. 28, 4
year of publication
2021
pages
p. 413-428
url
https://doi.org/10.1057/s41262-021-00235-9
subject term
brändimine
integratsioon
jagamismajandus
keyword
cocreated brand value
resource integration
engagement
sharing
modified tie-strength
modified network cohesion
ISSN
1350-231X
1479-1803
notes
Bibliogr.: 150 ref
Open Access
Open Access
scientific publication
teaduspublikatsioon
classifier
1.1
Scopus
https://www.scopus.com/sourceid/17700156769
https://www.scopus.com/record/display.uri?eid=2-s2.0-85103225980&origin=inward&txGid=29cb204764a610554ca041f2ecf67dc0
WOS
https://jcr.clarivate.com/jcr-jp/journal-profile?journal=J%20BRAND%20MANAG&year=2022
https://www.webofscience.com/wos/woscc/full-record/WOS:000632756200001
category (general)
Business, management and accounting
Äri, juhtimine ja raamatupidamine
category (sub)
Business, management and accounting. Strategy and management
Business, management and accounting. Marketing
Äri, juhtimine ja raamatupidamine. Strateegia ja juhtimine
Äri, juhtimine ja raamatupidamine. Turundus
quartile
Q1
TalTech department
ärikorralduse instituut
language
inglise
Reserch Group
Marketing research group