Young consumers and their brand love
author
Riivits-Arkonsuo, Iivi
Leppiman, Anu
statement of authorship
Iivi Riivits-Arkonsuo, Anu Leppiman
source
International journal of business and social research
journal volume number month
Vol. 5, 10
year of publication
2015
pages
p. 33-44 : ill
subject term
turundus
tarbijad
brändid
keyword
brand experience
brand love
consumer journey
meaningful experience
young consumers
ISSN
2164-2540
notes
Bibliogr. p. 42-44
TalTech department
ärikorralduse instituut
language
inglise