The effect of customers' brand experience on brand evangelism : The case of luxury hotels
author
Purohit, Sonal
Hollebeek, Linda Desiree
Das, Manish
Sigurdsson, Valdimar
statement of authorship
Sonal Purohit, Linda D. Hollebeek, Manish Das, Valdimar Sigurdsson
source
Tourism management perspectives
publisher
Elsevier
journal volume number month
vol. 46
year of publication
2023
pages
art. 101092
url
https://doi.org/10.1016/j.tmp.2023.101092
subject term
turism
hotellid
turundus
hotelliturundus
keyword
luxury hotels
brand experience
brand evangelism
fuzzy set qualitative comparative analysis (fsQCA)
mixed-methods
ISSN
2211-9736
scientific publication
teaduspublikatsioon
classifier
1.1
TalTech department
ärikorralduse instituut
language
inglise