Experiential technology brands for generation Y
author
Riivits-Arkonsuo, Iivi
Leppiman, Anu
statement of authorship
Iivi Riivits-Arkonsuo, Anu Leppiman
source
Proceedings of the International Marketing Trends Conference 2015 : Paris, 22-24 January, 2015
location of publication
Paris
publisher
Paris-Venice Marketing Trends Asociation
year of publication
2015
pages
p. 1-11 : ill
conference name, date
International Marketing Trends Conference 2015, 22-24 January, 2015
conference location
Paris, France
subject term
brändid
tarbijahuvid
tarbijakäitumine
suust-suhu-turundus
Y-põlvkond
keyword
experience
meaningful experience
experiential brands
technology brands
word-of-mouth
ISBN
978-2-9532811-2-5
notes
Bibliogr. p. 10-11
TTÜ department
ärikorralduse instituut
language
inglise