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Brand love and customer brand engagement for masstige : a cross-cultural perspective

author
statement of authorship
Shadma Shahid, Rehan Husain, Jamid Ul Islam, Linda D. Hollebeek
source
Journal of Product & Brand Management
publisher
year of publication
pages
17 p
url
ISSN
1061-0421
notes
Bibliogr.: 111 ref
scientific publication
teaduspublikatsioon
language
English
classifier
1.1
Scopus
scopus
Shahid, S., Husain, R., Islam, J. U., Hollebeek, L. D. Brand love and customer brand engagement for masstige : a cross-cultural perspective // Journal of Product & Brand Management (2025), 17 p. https://doi.org/10.1108/JPBM-07-2024-5370