Hallmarks and potential pitfalls of customer- and consumer engagement scales: A systematic review
author
Hollebeek, Linda Desiree
Sarstedt, Marko
Menidjel, Choukri
Sprott, David E.
Urbonavicius, Sigitas
statement of authorship
Linda D. Hollebeek, Marko Sarstedt, Choukri Menidjel, David E. Sprott, Sigitas Urbonavicius
source
Psychology & Marketing
publisher
Wiley
journal volume number month
?
year of publication
2023
pages
?
url
https://doi.org/10.1002/mar.21797
subject term
brändid
kaubamärgid
tarbijad
keyword
brändid
tarbijad
kaasamine
metaanalüüs
mõõtmismeetodid
customer engagement scale
Systematic reviews and Meta-Analyses (PRISMA)
scale development
systematic literature review
theoretical rigor
ISSN
0742-6046
Open Access
Open Access (hübriid)
scientific publication
teaduspublikatsioon
classifier
1.1
TTÜ department
ärikorralduse instituut
language
inglise