Hallmarks and potential pitfalls of customer- and consumer engagement scales: A systematic review
author
Hollebeek, Linda Desiree
Sarstedt, Marko
Menidjel, Choukri
Sprott, David E.
Urbonavicius, Sigitas
statement of authorship
Linda D. Hollebeek, Marko Sarstedt, Choukri Menidjel, David E. Sprott, Sigitas Urbonavicius
source
Psychology & Marketing
publisher
Wiley
journal volume number month
vol. 40, 6
year of publication
2023
pages
p. 1074 - 1088
url
https://doi.org/10.1002/mar.21797
subject term
brändid
kaubamärgid
tarbijad
keyword
brändid
tarbijad
kaasamine
metaanalüüs
mõõtmismeetodid
customer engagement scale
Systematic reviews and Meta-Analyses (PRISMA)
scale development
systematic literature review
theoretical rigor
ISSN
0742-6046
Open Access
Open Access
scientific publication
teaduspublikatsioon
classifier
1.1
Scopus
https://www.scopus.com/sourceid/14014
https://www.scopus.com/record/display.uri?eid=2-s2.0-85148479145&origin=inward&txGid=169d3b878de613f0ad189e1b9db81e4c
WOS
https://jcr.clarivate.com/jcr-jp/journal-profile?journal=PSYCHOL%20MARKET&year=2023
https://www.webofscience.com/wos/woscc/full-record/WOS:000937657500001
category (general)
Psychology
Psühholoogia
Business, management and accounting
Äri, juhtimine ja raamatupidamine
category (sub)
Psychology. Applied psychology
Psühholoogia. Rakenduspsühholoogia
Business, management and accounting. Marketing
Äri, juhtimine ja raamatupidamine. Turundus
quartile
Q1
TalTech department
ärikorralduse instituut
language
inglise