Demystifying consumer digital cocreated value : social presence theory-informed framework and propositions
author
Hollebeek, Linda Desiree
Clark, Moira K.
Macky, Keith
statement of authorship
Linda D Hollebeek, Moira K Clark, Keith Macky
source
Recherche et applications en marketing
publisher
Sage
journal volume number month
vol. 36, 4
year of publication
2021
pages
p. 24-42
url
https://doi.org/10.1177%2F2051570720961986
subject term
tehisintellekt
kliendid
sotsiaalmeedia
keyword
artificial intelligence
consumer digital cocreated value
digital platform
social presence theory
ISSN
2051-5707
notes
Bibliogr. p. 37-42
Open Access
Open Access
scientific publication
teaduspublikatsioon
classifier
1.1
Scopus
https://www.scopus.com/sourceid/21100788292
https://www.scopus.com/record/display.uri?eid=2-s2.0-85094651262&origin=inward&txGid=8451b4ed2ca9ef8b85e1650f0be30c78
WOS
https://jcr.clarivate.com/jcr-jp/journal-profile?journal=RECH%20APPL%20MARKET-ENG&year=2022
https://www.webofscience.com/wos/woscc/full-record/WOS:000598808600001
category (general)
Business, management and accounting
Äri, juhtimine ja raamatupidamine
category (sub)
Business, management and accounting. Marketing
Äri, juhtimine ja raamatupidamine. Turundus
quartile
Q4
TalTech department
ärikorralduse instituut
language
inglise
Reserch Group
Marketing research group