Demystifying consumer digital cocreated value : social presence theory-informed framework and propositions
author
Hollebeek, Linda Desiree
Clark, Moira K.
Macky, Keith
statement of authorship
Linda D Hollebeek, Moira K Clark, Keith Macky
source
Recherche et applications en marketing
publisher
Sage
journal volume number month
vol. 36, 4
year of publication
2021
pages
p. 24-42
url
https://doi.org/10.1177%2F2051570720961986
subject term
tehisintellekt
kliendid
sotsiaalmeedia
keyword
artificial intelligence
consumer digital cocreated value
digital platform
social presence theory
ISSN
2051-5707
notes
Bibliogr. p. 37-42
Open Access
Open Access
scientific publication
teaduspublikatsioon
classifier
1.1
Scopus
Journal metrics at Scopus
Article at Scopus
WOS
Journal metrics at WOS
Article at WOS
category (general)
Business, management and accounting
en
Äri, juhtimine ja raamatupidamine
et
category (sub)
Business, management and accounting. Marketing
en
Äri, juhtimine ja raamatupidamine. Turundus
et
kvartiil
Q4
TTÜ department
ärikorralduse instituut
language
inglise
Uurimisrühm
Marketing research group