The effects of consumer cosmopolitanism on purchase behavior of foreign vs. domestic products
author
statement of authorship
Oliver Parts, Irena Vida
source
Managing global transitions
journal volume number month
Vol. 9, 4
year of publication
pages
p. 355-370 : ill
ISSN
1581-6311
notes
Bibliogr. p. 368-370
language
inglise
subject term
subject of location
keyword
knowledge of brand origins
foreign product purchase behavior
Parts, O., Vida, I. The effects of consumer cosmopolitanism on purchase behavior of foreign vs. domestic products // Managing global transitions (2011) Vol. 9, 4, p. 355-370 : ill.