The measurement of consumer ethnocentrism and COO-effect in consumer research
author
Parts, Oliver
statement of authorship
Oliver Parts
source
Transformations in business & economics
journal volume number month
6
year of publication
2007
pages
1, p. 139-154
url
https://www.researchgate.net/publication/288884643_The_measurement_of_consumer_ethnocentrism_and_COO_effect_in_consumer_research
subject term
tarbijad
tarbijakäitumine
etnotsentrism
prioriteedid
subject of location
Eesti
ISSN
1648-4460
language
inglise