Personality-based consumer engagement styles : conceptualization, research propositions and implications
author
Hollebeek, Linda Desiree
Islam, Jamid Ul
Macky, Keith
statement of authorship
Linda D. Hollebeek, Jamid Ul Islam, Keith Macky, Takashi Taguchi, Carolyn Costley and Dale Smith
source
Handbook of research on customer engagement
location of publication
Cheltenham
publisher
Edward Elgar Publishing
year of publication
2019
pages
p. 224-244
series
Research Handbooks in Business and Management series
url
https://doi.org/10.4337/9781788114899.00017
https://www.ester.ee/record=b5290824*est
subject term
kliendisuhted
kliendisuhete juhtimine
individuaalsed vajadused
ISBN
978-1-78811-488-2
notes
Bibliogr. p. 239-244
TTÜ department
ärikorralduse instituut
language
inglise
Uurimisrühm
Marketing research group