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The effect of consumer values on engagement and behavioral intent : moderating role of age

author
Kautish, Pradeep
Hollebeek, Linda Desiree
Khare, Arpita
Rather, Raouf Ahmad
statement of authorship
Pradeep Kautish, Linda D. Hollebeek, Arpita Khare, Raouf Ahmed Rather
source
Managing Disruptions in Business : Causes, Conflicts, and Control
location of publication
Cham
publisher
Springer Nature
year of publication
2022
pages
p. 263-289
series
Palgrave Studies in Democracy, Innovation, and Entrepreneurship for Growth
url
https://doi.org/10.1007/978-3-030-79709-6_14
subject term
brändid
tarbijakäitumine
mood
väärtused (filosoofia)
keyword
values
terminal
Instrumental
consumer engagement
behavioral intention
Fashion brands
ISBN
978-3-030-79709-6
notes
Includes bibliogr
Atikli juures autor: Raouf Ahmed Rather
scientific publication
teaduspublikatsioon
classifier
3.1
TTÜ department
ärikorralduse instituut
language
inglise
Uurimisrühm
Marketing research group
Kautish, P., Hollebeek, L.D., Khare, A., Rather, R.A. The effect of consumer values on engagement and behavioral intent : moderating role of age // Managing Disruptions in Business : Causes, Conflicts, and Control. Cham : Springer Nature, 2022. p. 263-289. (Palgrave Studies in Democracy, Innovation, and Entrepreneurship for Growth). https://doi.org/10.1007/978-3-030-79709-6_14