print

Customer engagement design in industrial innovation

author
Hollebeek, Linda Desiree
Keeling, Debbie Isobel
de Ruyter, Ko
statement of authorship
Linda D. Hollebeek, Debbie Isobel Keeling, Ko de Ruyter
source
Industrial Marketing Management
publisher
Elsevier
journal volume number month
vol. 106
year of publication
2022
pages
p. 83-89
url
https://doi.org/10.1016/j.indmarman.2022.07.010
subject term
kliendid
huvigrupid
tööstusdisain
tehnoloogilised uuendused
äriturundus
keyword
customer engagement
stakeholder engagement
industrial design
industrial innovation
industrial marketing
ISSN
0019-8501
notes
Bibliogr.: 111 ref
scientific publication
teaduspublikatsioon
classifier
1.1
Scopus
Journal metrics at Scopus
Article at Scopus
WOS
Journal metrics at WOS
Article at WOS
category (general)
Business, management and accounting
category (sub)
Business, management and accounting. Marketing
kvartiil
Q1
TTÜ department
ärikorralduse instituut
language
inglise
Uurimisrühm
Marketing research group
Hollebeek, L. D., Keeling, D. I., de Ruyter, K. Customer engagement design in industrial innovation // Industrial Marketing Management (2022) vol. 106, p. 83-89. https://doi.org/10.1016/j.indmarman.2022.07.010