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Customer engagement design in industrial innovation

author
Hollebeek, Linda Desiree
Keeling, Debbie Isobel
de Ruyter, Ko
statement of authorship
Linda D. Hollebeek, Debbie Isobel Keeling, Ko de Ruyter
source
publisher
journal volume number month
vol. 106
year of publication
pages
p. 83-89
url
ISSN
0019-8501
notes
Bibliogr.: 111 ref
scientific publication
teaduspublikatsioon
language
inglise
Reserch Group
Marketing research group
Hollebeek, L. D., Keeling, D. I., de Ruyter, K. Customer engagement design in industrial innovation // Industrial Marketing Management (2022) vol. 106, p. 83-89. https://doi.org/10.1016/j.indmarman.2022.07.010