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Customer engagement in emerging markets : framework and propositions

author
Hollebeek, Linda Desiree
Muniz-Martinez, Norberto
Clark, Moira K.
Simanaviciute, Agne
Letukyte, Neda
statement of authorship
Linda D. Hollebeek, Norberto Muniz-Martinez, Moira K. Clark, Agne Simanaviciute, Neda Letukyte
source
publisher
journal volume number month
vol. 13, 2
year of publication
pages
p. 284-299
url
ISSN
2029-4581
2345-0037
Open Access
Open Access
scientific publication
teaduspublikatsioon
language
inglise
Reserch Group
Marketing research group
Hollebeek, L. D., Muniz-Martinez, N., Clark, M. K., Simanaviciute, A., Letukyte, N. Customer engagement in emerging markets : framework and propositions // Organizations and Markets in Emerging Economies (2022) vol. 13, 2, p. 284-299. https://doi.org/10.15388/omee.2022.13.80