Consumers’ willingness to disclose their personal data in e-commerce: A reciprocity-based social exchange perspective

author
Degutis, Mindaugas
Urbonavičius, Sigitas
statement of authorship
Mindaugas Degutis, Sigitas Urbonavičius, Linda D. Hollebeek, Johan Anselmsson
publisher
journal volume number month
vol. 74
year of publication
pages
art. 103385
keyword
personal data disclosure
store trust
consumer-perceived power
ISSN
0969-6989
scientific publication
teaduspublikatsioon
classifier
1.1
kvartiil
Q1
TTÜ department
language
inglise
Degutis, M., Urbonavičius, S., Hollebeek, L. D., Anselmsson, J. Consumers’ willingness to disclose their personal data in e-commerce: A reciprocity-based social exchange perspective // Journal of retailing and consumer services (2023) vol. 74, art. 103385. https://doi.org/10.1016/j.jretconser.2023.103385