Understanding the effects of firms' unresponsiveness on social media toward customer feedback on customers' engagement : the impact of ethnicity

statement of authorship
Sıddık Bozkurt, David Gligor, Linda D. Hollebeek, Cameron Sumlin
source
Journal of research in interactive marketing
publisher
year of publication
keyword
race
perceived discrimination
black consumers
white consumers
ISSN
2040-7122
scientific publication
teaduspublikatsioon
classifier
1.1
TTÜ department
language
inglise
Bozkurt, S., Gligor, D., Hollebeek, L. D., Sumlin, C. Understanding the effects of firms' unresponsiveness on social media toward customer feedback on customers' engagement : the impact of ethnicity // Journal of research in interactive marketing (2024) https://doi.org/10.1108/JRIM-09-2023-0317