Understanding the effects of firms' unresponsiveness on social media toward customer feedback on customers' engagement : the impact of ethnicity
author
statement of authorship
Sıddık Bozkurt, David Gligor, Linda D. Hollebeek, Cameron Sumlin
source
Journal of research in interactive marketing
publisher
year of publication
ISSN
2040-7122
scientific publication
teaduspublikatsioon
language
inglise
subject term
tumedanahalised
europiidid
keyword
race
perceived discrimination
black consumers
white consumers
classifier
TTÜ department
Bozkurt, S., Gligor, D., Hollebeek, L. D., Sumlin, C. Understanding the effects of firms' unresponsiveness on social media toward customer feedback on customers' engagement : the impact of ethnicity // Journal of research in interactive marketing (2024)