Ferdous, A. S., Akareem, H. S., Viswanathan, M., Hollebeek, Linda D., Ringer, A.

Boosting app-based mobile financial services engagement in B2B subsistence marketplaces : The roles of marketing strategy and app design

author

Ferdous, Ahmed Shahriar

Akareem, Husain Salilul

Viswanathan, Madhu

Hollebeek, Linda Desiree

Ringer, Allison

statement of authorship

Ahmed Shahriar Ferdous, Husain Salilul Akareem, Madhu Viswanathan, Linda D. Hollebeek, Allison Ringer

source

Industrial Marketing Management

publisher

Elsevier Inc.

journal volume number month

vol. 119

year of publication

2024

pages

p. 147-161

url

https://doi.org/10.1016/j.indmarman.2024.04.014

subject term

mobiilirakendused

mobiilturundus

väikeettevõtted

tehnoloogilised uuendused

e-äri

e-teenused

keyword

app-based mobile financial services

micro-enterprises

B2B subsistence markets

non-coercive power

relationship satisfaction

ISSN

0019-8501

notes

Bibliogr.: 82 ref

Open Access

scientific publication

teaduspublikatsioon

classifier

1.1

Scopus

scopus

TTÜ department

ärikorralduse instituut

language

inglise

Ferdous, A. S., Akareem, H. S., Viswanathan, M., Hollebeek, Linda D., Ringer, A. Boosting app-based mobile financial services engagement in B2B subsistence marketplaces : The roles of marketing strategy and app design // Industrial Marketing Management (2024) vol. 119, p. 147-161. https://doi.org/10.1016/j.indmarman.2024.04.014