Exploring purchase intention in metaverse retailing : insights from an automotive platform
author
Zhang, Haowei
Lv, Yang
Zhang, Justin Zuopeng
Behl, Abhishek
statement of authorship
Haowei Zhang, Yang Lv, Justin Zuopeng Zhang, Linda D. Hollebeek, Abhishek Behl, Sigitas Urbonavicius
publisher
journal volume number month
vol. 82
year of publication
pages
art. 104144
ISSN
0969-6989
Open Access
Open Access
scientific publication
teaduspublikatsioon
language
inglise
subject term
keyword
retailing
metaverse identification
S-O-R theory
classifier
TTÜ department
Zhang, H., Lv, Y., Zhang, J. Z., Hollebeek, L. D., Behl, A., Urbonavicius, S. Exploring purchase intention in metaverse retailing : insights from an automotive platform // Journal of retailing and consumer services (2025) vol. 82, art. 104144. https://doi.org/10.1016/j.jretconser.2024.104144