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From agility to advocacy: exploring how gender moderates the impact of social media agility on brand trust and influencing behavior

author
statement of authorship
Sıddık Bozkurt, Serap Sarp, David Gligor, Linda D. Hollebeek
source
Journal of marketing analytics
publisher
year of publication
url
ISSN
2050-3318
scientific publication
teaduspublikatsioon
language
English
subject term
keyword
brand trust
customer influence
gender
moderated mediation
perceived social media agility
Bozkurt, S., Sarp, S., Gligor, D., Hollebeek, L. D. From agility to advocacy: exploring how gender moderates the impact of social media agility on brand trust and influencing behavior // Journal of marketing analytics (2026) https://doi.org/10.1057/s41270-026-00484-0