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Social influence and stakeholder engagement behavior conformity, compliance, and reactance (title)
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journal article EST
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journal article ENG
Social influence and stakeholder engagement behavior conformity, compliance, and reactance
Hollebeek, Linda Desiree
;
Sprott, David E.
;
Sigurdsson, Valdimar
;
Clark, Moira K.
Psychology and Marketing
2022
/
p. 90-100
https://doi.org/10.1002/mar.21577
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journal article EST
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keyword
5
1.
meaningful stakeholder engagement
2.
responsible stakeholder engagement marketing (RSEM)
3.
stakeholder engagement
4.
customer engagement (behavior)
5.
social behavior
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