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The impact of consumer engagement with gamified branded apps on gameful experience in emerging markets: an empirical study (title)
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journal article EST
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journal article ENG
The impact of consumer engagement with gamified branded apps on gameful experience in emerging markets: an empirical study
Abbasi, Amir Zaib
;
Hollebeek, Linda Desiree
;
Hassan, Maria
;
Ting, Ding
;
Salm, Eliis
;
Dikcius, Vytautas
Organizations and Markets in Emerging Economies
2024
/
p. 216 - 247
https://doi.org/10.15388/omee.2024.15.11
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branded mobile apps
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gamified mobile apps
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