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The role of sustainable social media marketing activities in raising bottom‐of‐the‐pyramid customers' engagement, satisfaction, and subjective well‐being (title)
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journal article EST
/
journal article ENG
The role of sustainable social media marketing activities in raising bottom‐of‐the‐pyramid customers' engagement, satisfaction, and subjective well‐being
Al Amin, Md.
;
Rahman, Md Masudur
;
Hollebeek, Linda Desiree
;
Ul Islam, Jamid
;
Clark, Moira K.
Business Strategy and The Environment
2025
/
17 p
https://doi.org/10.1002/bse.70357
journal article EST
/
journal article ENG
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keyword
5
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social media marketing activities
2.
social media marketing
3.
social media marketing
4.
social media marketing and library
5.
social media marketing and university library
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