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The performance effects of ‘added cultural distance’in multinational expansion paths : generalizable and contextual determinants (title)
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journal article EST
/
journal article ENG
The performance effects of ‘added cultural distance’in multinational expansion paths : generalizable and contextual determinants
Hutzschenreuter, Thomas
;
Kleindienst, Ingo
;
Sengupta, Aditi Sarkar
;
Verbeke, Alain
Multinational Business Review
2026
/
p. 1-35
https://doi.org/10.1108/MBR-04-2025-0104
https://centaur.reading.ac.uk/128026/
journal article EST
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journal article ENG
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Added cultural distance
2.
ICD (Iterated Contextual Distance) algorithm
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