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Brand love and customer brand engagement for masstige : a cross-cultural perspectiveShahid, Shadma; Husain, Rehan; Islam, Jamid Ul; Hollebeek, Linda DesireeJournal of Product & Brand Management2025 / 17 p https://doi.org/10.1108/JPBM-07-2024-5370

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Co-creation of intangible brand assets : an integrative S-D logicorganic view of brand-based conceptual frameworkSaha, Victor; Venkatesh, Mani; Goyal, Praveen; Hollebeek, Linda DesireeResearch Handbook on Brand Co-creation : Theory, Practice, and Ethical Implications2022 / p. 80-89 https://doi.org/10.4337/9781839105425

Consumer journey from first experience to brand evangelismRiivits-Arkonsuo, Iivi; Kaljund, Kristel; Leppiman, AnuResearch in economics and business : Central and Eastern Europe2014 / p. 5-28 : ill

Consumer's journey as ambassador of brand experiences = Tarbija teekond brändielamuste saadikunaRiivits-Arkonsuo, Iivi2015 https://www.ester.ee/record=b4524165*est

Consumers’ online brand-related misinformation engagement : a weapons of influence perspectiveHollebeek, Linda Desiree; Parts, Oliver; Urbonavicius, Sigitas; Riisalu, Rein; Adomaviciute-Sakalauske, Karina; Jansson, JohanJournal of strategic marketing2024 https://doi.org/10.1080/0965254X.2024.2380657

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Country branding and country image : insights, challenges and prospects. The case of EstoniaSame, Siiri; Solarte Vasquez, Maria ClaudiaBaltic journal of European studies2014 / p. 137-165 : ill https://artiklid.elnet.ee/record=b2673737*est

Customer engagement in the service context : An empirical investigation of the construct, its antecedents and consequencesIslam, Jamid Ul; Hollebeek, Linda Desiree; Rahman, ZillurJournal of retailing and consumer services2019 / p. 277-285 https://doi.org/10.1016/j.jretconser.2019.05.018 Journal metrics at Scopus Article at Scopus Journal metrics at WOS Article at WOS

Customer experience and commitment in retailing : does customer age matter?Khan, Imran; Hollebeek, Linda Desiree; Fatma, Mobin; Islam, Jamid Ul; Riivits-Arkonsuo, IiviJournal of Retailing and Consumer Services2020 / Art. nr. 102219 https://doi.org/10.1016/j.jretconser.2020.102219 Journal metrics at WOS Article at Scopus Journal metrics at WOS Article at WOS

Digital Content Marketing's Role in Fostering Consumer Engagement, Trust, and Value: Framework, Fundamental Propositions, and ImplicationsHollebeek, Linda Desiree; Macky, KeithJournal of interactive marketing2019 / p. 27−41 https://doi.org/10.1016/j.intmar.2018.07.003

Engaging with (vs. avoiding) personalized advertising on social mediaLoureiro, Sandra Maria Correia; Hollebeek, Linda Desiree; Rather, Raouf Ahmad; Ruivo, Luis; Kaljund, Kristel; Guerreiro, JoaoJournal of marketing communications2023 https://doi.org/10.1080/13527266.2023.2289044 Journal metrics at Scopus Article at Scopus

Expatriate as a brand : intercultural success stories of Estonian musiciansKaljund, Kristel; Peterson, Anne-LiisMusic and Human Mobility Redefining Community in Intercultural Context 20162016 / p. 252-259 : ill http://www.afahc.ro/ro/rcic/2016/rcic'16/icmhm'16_III/III.%2013.%20Kaljund-Peterson%20pp%20%20%20252-259.pdf

Experience marketing in country branding : theoretical developments and an Estonian case studySame, SiiriResearch in economics and business : Central and Eastern Europe2014 / p. 65-88 : ill

Experiential technology brands for generation YRiivits-Arkonsuo, Iivi; Leppiman, AnuProceedings of the International Marketing Trends Conference 2015 : Paris, 22-24 January, 20152015 / p. 1-11 : ill

Hallmarks and potential pitfalls of customer- and consumer engagement scales: A systematic reviewHollebeek, Linda Desiree; Sarstedt, Marko; Menidjel, Choukri; Sprott, David E.; Urbonavicius, SigitasPsychology & Marketing2023 / p. 1074 - 1088 https://doi.org/10.1002/mar.21797 Journal metrics at Scopus Article at Scopus Journal metrics at WOS Article at WOS

"Hea nimi on tugeva brändi üheks eelduseks" : [Printoni trükikoja brändist]Raun, Annely; Arvola, ReneÄrielu2003 / 8, lk. 15-16

The invisible leash: when human brands hijack corporate brands' consumer relationshipsGiertz, Johann N.; Hollebeek, Linda Desiree; Weiger, Welf Hermann; Hammerschmidt, MaikJournal of Service Management2022 / p. 485-495 https://doi.org/10.1108/JOSM-06-2021-0211 Journal metrics at Scopus Article at Scopus Journal metrics at WOS Article at WOS

Issues of the legal protection of brand-name drugs in the European UnionKukrus, Ants; Kartus, RaulBaltic journal of European studies2011 / p. 192-210 https://artiklid.elnet.ee/record=b2428993*est

Järjekestvuse ja ajakohasuse sümbioos : [TTÜ uuest tunnusgraafikast]Keevallik, AndresMente et Manu2011 / lk. 1 : ill https://www.ester.ee/record=b1242496*est

Kauplused on täitunud eestikeelse turundusalase kirjandusegaVihalem, AnnÄripäev2003 / 4. märts, lk. 15 https://www.aripaev.ee/uudised/2003/03/03/kauplused-taitunud-eestikeelse-turundusalase-kirjandusega

Kuidas luua head lastebrändi?Vihalem, AnnÄripäev2004 / 7. dets., lk. 17 https://www.aripaev.ee/uudised/2004/12/06/kuidas-luua-head-lastebrandi

Millennials' brand attachment and ecological systems theory [Online resource]Riivits-Arkonsuo, Iivi; Leppiman, AnuProceedings of 15th International Marketing Trends Conference : January 21st-23rd 2016, Venice2016 / p. 1-12 : ill http://www.marketing-trends-congress.com/archives/2016/pages/PDF/RIIVITS-ARKONSUO_LEPPIMAN.pdf

MIT Tallinna Tehnikaülikool : kas on mõistlik arendada oma brändi või tippülikoolilt teenus sisse osta?Liiv, InnarSirp2016 / lk. 32 : fot http://www.sirp.ee/s1-artiklid/c21-teadus/mit-tallinna-tehnikaulikool/

Nation branding : tourism brochures and the idea of an Estonian nationPolese, Abel; Pawłusz, EmiliaBaltic worlds : a scholarly journal and news magazine2017 / p. 28-31 : ill http://www.ester.ee/record=b2520977*est

Player- and spectator-engagement and co-creation in e-sports gaming events during and post-COVID-19Berndt, Adele; Hollebeek, Linda Desiree; Kaljund, Kristel; Rather, Raouf AhmadBrand co-creation tourism research : contemporary issues and challenges2023 / p. 139-158 https://www.appleacademicpress.com/brand-co-creation-tourism-research-contemporary-issues-and-challenges/9781774912515 https://www.ester.ee/record=b5602689*est

Radical circles and visionary innovation : angry birds and the transformation of video gamesAinamo, Antti; Dell'Era, Claudio; Verganti, RobertoCreativity and Innovation Management2021 / p. 439-454 https://doi.org/10.1111/caim.12458 Journal metrics at Scopus Article at Scopus Journal metrics at WOS Article at WOS

Reklaami turunduslike aspektide evolutsioonAllikmaa, Jaanika; Arvola, ReneÄritegevuse innovaatika. 32002 / lk. 5-20

The role of consumer speech acts in brand activism: A transformative advertising perspectiveFletcher-Brown, Judith; Middleton, Karen; Thompson-Whiteside, Helen; Turnbull, Sarah; Tuan, Annamaria; Hollebeek, Linda DesireeJournal of Advertising2023 / 20 p https://doi.org/10.1080/00913367.2023.2288828 Journal metrics at Scopus Article at Scopus Journal metrics at WOS

Tallinn University of TechnologyLeading brands of Estonia : an insight into some of Estonian strongest brands2016 / p. 204-207 : ill

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Tarbija teekond esmakogemusest brändisaadikuni [Elektrooniline teavik]Riivits-Arkonsuo, Iivi"Elamus turunduses, turundus elamuses" : 5 aastat elamusturundust Tallinna Tehnikaülikoolis : konverentsi ettekannete laiendatud abstraktide kogumik : 6. mai 20142014 / lk. 10

Tarbijast brändisaadikuks ehk sõnumi liikumine läbi tarbija [Võrguväljaanne]Riivits-Arkonsuo, IiviElamusdisain turunduses : turunduse õppetooli IV kevadkonverents : konverentsi ettekannete abstraktide kogumik : 10. mai 20162016 / lk. 8 https://www.ttu.ee/public/m/majandusteaduskond/Sundmused/TurKonvAbstraktid.pdf

Tarbijast brändisaadikuks ehk sõnumi liikumine tarbija kauduRiivits-Arkonsuo, IiviKaja : kommunikatsiooni ja suhtekorralduse ajakiri2016 / lk. 19-20 https://artiklid.elnet.ee/record=b2800067*est

The effect of consumer values on engagement and behavioral intent : moderating role of ageKautish, Pradeep; Hollebeek, Linda Desiree; Khare, Arpita; Rather, Raouf AhmadManaging Disruptions in Business : Causes, Conflicts, and Control2022 / p. 263-289 https://doi.org/10.1007/978-3-030-79709-6_14

The effects of consumer cosmopolitanism on purchase behavior of foreign vs. domestic productsParts, Oliver; Vida, IrenaManaging global transitions2011 / p. 355-370 : ill

The role of brand community identification and reward on consumer brand engagement and brand loyalty in virtual brand communitiesKaur, Harsandaldeep; Paruthi, Mandakini; Islam, Jamid Ul; Hollebeek, Linda DesireeTelematics and informatics2020 / art. 101321, 11 p. . ill https://doi.org/10.1016/j.tele.2019.101321 Journal metrics at Scopus Article at Scopus Journal metrics at WOS Article at WOS

The role of cosmopolitanism in consumer ethnocentrism, knowledge of brand origins and foreign purchase behaviourParts, Oliver; Vida, Irena; Vihalem, AnnUniversity-business cooperation Tallinn 20112011 / p. 259-276 : ill

Turunduse alused2003 https://www.ester.ee/record=b1820995*est

Using augmented reality to strengthen consumer/brand relationships: The case of luxury brandsArya, Vikas; Sethi, Deepa; Hollebeek, Linda DesireeJournal of Consumer Behaviour2024 / 17 p https://doi.org/10.1002/cb.2419

Which corporate social responsibility (CSR) approach optimizes customer engagement behavior? The role of customer-brand identification, brand love, and social communicationDahrouj, Rasha; Itani, Omar S.; Hollebeek, Linda Desiree; Eslami, Hossein; Kassar, Abdul-NasserJournal of retailing and consumer services2025 / art. 104230 https://doi.org/10.1016/j.jretconser.2025.104230

Young consumers and their brand loveRiivits-Arkonsuo, Iivi; Leppiman, AnuInternational journal of business and social research2015 / p. 33-44 : ill