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Paris-Venice Marketing Trends Asociation (publisher)
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book article
Experiential technology brands for generation Y
Riivits-Arkonsuo, Iivi
;
Leppiman, Anu
Proceedings of the International Marketing Trends Conference 2015 : Paris, 22-24 January, 2015
2015
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p. 1-11 : ill
book article
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book article
Millennials' brand attachment and ecological systems theory [Online resource]
Riivits-Arkonsuo, Iivi
;
Leppiman, Anu
Proceedings of 15th International Marketing Trends Conference : January 21st-23rd 2016, Venice
2016
/
p. 1-12 : ill
http://www.marketing-trends-congress.com/archives/2016/pages/PDF/RIIVITS-ARKONSUO_LEPPIMAN.pdf
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