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Consumers’ willingness to disclose their personal data in e-commerce: A reciprocity-based social exchange perspective (title)

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Consumers’ willingness to disclose their personal data in e-commerce: A reciprocity-based social exchange perspectiveDegutis, Mindaugas; Urbonavičius, Sigitas; Hollebeek, Linda Desiree; Anselmsson, JohanJournal of retailing and consumer services2023 / art. 103385 https://doi.org/10.1016/j.jretconser.2023.103385 Journal metrics at Scopus Article at Scopus Journal metrics at WOS Article at WOS

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