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Brand co-creation tourism research : contemporary issues and challenges (source)

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Player- and spectator-engagement and co-creation in e-sports gaming events during and post-COVID-19Berndt, Adele; Hollebeek, Linda Desiree; Kaljund, Kristel; Rather, Raouf AhmadBrand co-creation tourism research : contemporary issues and challenges2023 / p. 139-158 https://www.appleacademicpress.com/brand-co-creation-tourism-research-contemporary-issues-and-challenges/9781774912515 https://www.ester.ee/record=b5602689*est https://doi.org/10.1201/9781003336228-8

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