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The betrayal puzzle : unraveling the connection between inauthenticity, corporate wrongdoing and brand betrayal with avoidance and reparation (title)

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The betrayal puzzle : unraveling the connection between inauthenticity, corporate wrongdoing and brand betrayal with avoidance and reparationIttefaq, Huma; Akhtar, Naeem; Siddiqi, Umar Iqbal; Islam, Tahir; Kuzior, AleksandraJournal of retailing and consumer services2024 / art. 103597 https://doi.org/10.1016/j.jretconser.2023.103597 Journal metrics at Scopus Article at Scopus Journal metrics at WOS Article at WOS

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