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Boosting app-based mobile financial services engagement in B2B subsistence marketplaces : The roles of marketing strategy and app design (title)

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Boosting app-based mobile financial services engagement in B2B subsistence marketplaces : The roles of marketing strategy and app designFerdous, Ahmed Shahriar; Akareem, Husain Salilul; Viswanathan, Madhu; Hollebeek, Linda Desiree; Ringer, AllisonIndustrial Marketing Management2024 / p. 147-161 https://doi.org/10.1016/j.indmarman.2024.04.014 Journal metrics at Scopus Article at Scopus Journal metrics at WOS Article at WOS

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