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B2B subsistence markets (keyword)
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journal article
Boosting app-based mobile financial services engagement in B2B subsistence marketplaces : The roles of marketing strategy and app design
Ferdous, Ahmed Shahriar
;
Akareem, Husain Salilul
;
Viswanathan, Madhu
;
Hollebeek, Linda Desiree
;
Ringer, Allison
Industrial Marketing Management
2024
/
p. 147-161
https://doi.org/10.1016/j.indmarman.2024.04.014
journal article
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keyword
17
1.
B2B subsistence markets
2.
B2B
3.
balancing markets
4.
Central and Eastern European stock markets
5.
digital markets
6.
Econometrics of financial markets
7.
electricity markets
8.
emerging financial markets
9.
emerging markets
10.
emerging stock markets
11.
energy markets
12.
equity markets
13.
Financial markets and the macroeconomy
14.
housing markets
15.
integration of markets
16.
online platform markets
17.
power markets
subject term
1
1.
Admiral Markets
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