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Guidelines for theory selection : The IMPACT framework (title)

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Guidelines for theory selection : The IMPACT frameworkHollebeek, Linda Desiree; Kumar, V; Srivastava, Rajendra K.; Lim, Weng Marc; Urbonavicius, SigitasPsychology and marketing2025 / vol. 18 https://doi.org/10.1002/mar.70009

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