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The Effect of Customers’ Extrinsic and Intrinsic Motivation on Their e-Commerce Store Loyalty : A Four-Country Comparison (title)

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journal article EST / journal article ENG

The Effect of Customers’ Extrinsic and Intrinsic Motivation on Their e-Commerce Store Loyalty : A Four-Country ComparisonDikcius, Vytautas; Vilkaite-Vaitone, Neringa; Hollebeek, Linda Desiree; Adomaviciute-Sakalauske, Karina; Zimaitis, Ignas; Kirse, Sigita; Jansson, JohanJournal of International Consumer Marketing2025 / 17 p https://doi.org/10.1080/08961530.2025.2549681

journal article EST / journal article ENG

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