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Breaking the ice : understanding and overcoming consumer resistance to frozen foods (title)

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journal article EST / journal article ENG

Breaking the ice : understanding and overcoming consumer resistance to frozen foodsWaseem, Muhammad Adnan; Waqas, Muhammad; Ekinci, Yuksel; Khan, Muhammad Fawad; Hollebeek, Linda DesireeBritish food journal2025 / p. 1923-1941 https://doi.org/10.1108/BFJ-11-2024-1123 Article at Scopus

journal article EST / journal article ENG

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