Personality-based consumer engagement styles : conceptualization, research propositions and implications
Hollebeek, Linda Desiree
;
Islam, Jamid Ul
;
Macky, Keith
Handbook of research on customer engagement
2019
/
p. 224-244
https://doi.org/10.4337/9781788114899.00017
https://www.ester.ee/record=b5290824*est