Exploring a customer engagement spillover effect on social media: the moderating role of customer conscientiousness
Hollebeek, Linda Desiree
;
Kulikovskaja, Viktorija
;
Hubert, Marco
;
Grunert, Klaus G.
Internet research
2023
/
p. 1573-1596
https://doi.org/10.1108/INTR-08-2021-0619
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The effect of social commerce attributes on customer engagement: an empirical investigation
Busalim, Abdelsalam
;
Hollebeek, Linda Desiree
;
Lynn, Theo
Internet research
2023
https://doi.org/10.1108/INTR-03-2022-0165