Customer journey value : a conceptual framework
Hollebeek, Linda Desiree
;
Urbonavicius, Sigitas
;
Sigurdsson, Valdimar
;
Arvola, Rene
;
Clark, Moira K.
Journal of creating value
2023
/
p. 8-26
https://doi.org/10.1177/23949643231157155
https://www.scopus.com/sourceid/21101041707
https://www.scopus.com/record/display.uri?eid=2-s2.0-85161312379&origin=inward&txGid=c9a7f34ab1f7ce24c3cc34636b1a01f0
https://www.webofscience.com/wos/woscc/full-record/WOS:001107529300008
Customer value, customer engagement, and customer-based brand equity in the context of a digital payment app
Bapat, Dhananjay
;
Hollebeek, Linda Desiree
Marketing Intelligence & Planning
2023
/
p. 837 - 853
https://doi.org/10.1108/MIP-09-2022-0417
https://www.scopus.com/sourceid/144670
https://www.scopus.com/record/display.uri?eid=2-s2.0-85168151652&origin=inward&txGid=170b513f963e2594ea4322640d2986c3
https://jcr.clarivate.com/jcr-jp/journal-profile?journal=MARK%20INTELL%20PLAN&year=2023
https://www.webofscience.com/wos/woscc/full-record/WOS:001048824500001