• Charting the intellectual structure of customer experience researchKumar, Prashant; Hollebeek, Linda Desiree; Kar, Arpan Kumar; Kukk, JanaMarketing Intelligence & Planning2023 / p. 31-47 https://doi.org/10.1108/MIP-05-2022-0185 https://www.scopus.com/sourceid/144670 https://www.scopus.com/record/display.uri?eid=2-s2.0-85135799548&origin=inward&txGid=4160714ba60e6e270a5c2b5d7fbd48be https://jcr.clarivate.com/jcr-jp/journal-profile?journal=MARK%20INTELL%20PLAN&year=2023 https://www.webofscience.com/wos/woscc/full-record/WOS:000839617300001
• Client's willingness for co-creation of a service on the example of KIBSKukk, Jana; Leppiman, AnuInternational Conference : Entrepreneurship and Innovation as Key Drivers of Regional Development : Ventspils, Latvia, 15-16 July 2013 : conference materials, abstract book2013 / p. 14
• The construct of value in knowledge-intensive business service from customer's perspective : an example of a long-term training activityKukk, Jana; Leppiman, AnuAgronomy research2016 / p. 91-108 : ill http://agronomy.emu.ee/wp-content/uploads/2016/05/Vol14No1-1.pdf https://www.scopus.com/sourceid/21100201050 https://www.scopus.com/record/display.uri?eid=2-s2.0-84969963370&origin=inward&txGid=edf7ab70cc9353a14315e58c32c38841
• Design thinking as a tool to teach experience marketingLeppiman, Anu; Kukk, JanaRethinking Entrepreneurship : Challenges for Management Education in Rising Economies : proceedings of the 25th CEEMAN Annual Conference, 20-22 September 2017, Hangzhou, China2017 / p. 72-73 : ill http://www.ceeman.org/docs/default-source/cac-2017/proceedings-of-the-25th-ceeman-annual-conference.pdf?sfvrsn=0
• Designing a business service experience : customer's perspective on value co-creationKukk, Jana; Leppiman, Anu; Pohjola, AnneliResearch in economics and business : Central and Eastern Europe2014 / p. 51-64 : ill
• Experience marketing from a teaching and learning perspective [Online resource]Leppiman, Anu; Riivits-Arkonsuo, Iivi; Kukk, JanaJournal of marketing trends2018 / p. 113-121 : ill https://marketing-trends-congress.com/sites/default/files/inline-files/JMT%20DEF%202018%20Vol%205_N2_April-min%20%281%29-compressed.pdf
• Increasing value perception in knowledge-intensive service activity by service designKukk, Jana; Leppiman, AnuJournal of international scientific publications : economy & business2013 / p. 36-48 : ill
• “Keerulisuse heaks näiteks e-meditsiin.” Teenusedisaini eksperdid annavad aru, miks on lihtsaid lahendusi raske tehaKukk, Jana; Kullerkupp, Lauradigi.geenius.ee2024 https://digi.geenius.ee/blogi/teadus-ja-tulevik/keerulisuse-heaks-naiteks-e-meditsiin-teenusedisaini-eksperdid-annavad-aru-miks-on-lihtsaid-lahendusi-raske-teha/
• Kes jääb ellu, kes saab rikkaksKukk, JanaÄripäev2020 / Lk. 12 https://www.aripaev.ee/arvamused/2020/03/26/jana-kukk-kes-jaab-ellu-kes-saab-rikkaks
• Kes peaks mõtlema nagu disainer?Kukk, JanaMente et Manu2020 / lk. 30-31 : fot https://dea.digar.ee/cgi-bin/dea?a=is&oid=AKmenteetmanu202011&type=staticpdf
• Kommunikatsioon elamusmajandusesKukk, JanaKaja : kommunikatsiooni ja suhtekorralduse ajakiri2015 / lk. 40-41 https://artiklid.elnet.ee/record=b2756467*est
• Kontrollküsimused – kui kliendikeskne on sinu ettevõte tegelikult?Ausner, Keitaripaev.ee2024 https://www.aripaev.ee/saated/2024/01/30/kontrollkusimused-kui-kliendikeskne-on-sinu-ettevote-tegelikult
• Kuidas kujuneb elamusteenuse väärtus kliendi jaoks (teadmistepõhiste äriteenuste näitel)? [Elektrooniline teavik]Kukk, Jana"Elamus turunduses, turundus elamuses" : 5 aastat elamusturundust Tallinna Tehnikaülikoolis : konverentsi ettekannete laiendatud abstraktide kogumik : 6. mai 20142014 / lk. 12
• Kuidas sünnib väärtus elamusest? [Võrguväljaanne]Kukk, JanaElamusdisain turunduses : turunduse õppetooli IV kevadkonverents : konverentsi ettekannete abstraktide kogumik : 10. mai 20162016 / lk. 11 https://www.ttu.ee/public/m/majandusteaduskond/Sundmused/TurKonvAbstraktid.pdf
• Miks peaks juht mõtlema nagu disainer?Kukk, JanaDirector2016 / lk. 58-63 https://artiklid.elnet.ee/record=b2753702*est
• Teenusedisain - tööriist, mis aitab astuda sammu teenusest elamuseniKukk, JanaKaja : kommunikatsiooni ja suhtekorralduse ajakiri2016 / lk. 11-12 : ill https://artiklid.elnet.ee/record=b2799409*est
• The significance of value-in-experience in the age of digitalisationKukk, Jana; Leppiman, AnuManaging complexity and creatingi Innovation through design2019 / 10 p https://doi.org/10.4324/9780429022746-14
• Value creation in business services through the prism of experience economy : conceptualizing value-in-experienceKukk, Jana; Leppiman, AnuJournal of creating value2016 / p. 231-244 : ill https://doi.org/10.1177/2394964316643448 https://www.scopus.com/sourceid/21101041707 https://www.scopus.com/record/display.uri?eid=2-s2.0-85042796627&origin=inward&txGid=c1b8e536cf60a846e17f2c0b6cc9d6b6
• Value creation in knowledge-intensive business services = Väärtuse loomine teadmistepõhistes äriteenustesKukk, Jana2016 http://www.ester.ee/record=b4640505*est
• Visitors' destination brand engagement's effect on co-creation : an empirical studyRather, Raouf Ahmad; Hollebeek, Linda Desiree; Smith, Dale L.G.; Kukk, Jana; Ghasemi-Marzbali, AliThe Routledge Companion to Corporate Branding2022 / 17 p https://doi.org/10.4324/9781003035749