Breaking the ice : understanding and overcoming consumer resistance to frozen foods
Waseem, Muhammad Adnan
;
Waqas, Muhammad
;
Ekinci, Yuksel
;
Khan, Muhammad Fawad
;
Hollebeek, Linda Desiree
British food journal
2025
/
p. 1923-1941
https://doi.org/10.1108/BFJ-11-2024-1123
https://www.scopus.com/pages/publications/105001721131?origin=resultslist